It had been weeks without any progress. All the creativity had run dry in regards to naming our new business. That day, when putting a customer’s dresser in the back of my truck, I asked Harrison, our founder, if he could throw me a bungee cord.

“That’s it!” He said. “Bungee cords are inexpensive, reliable and flexible, just like our business.” And from there on out, we’ve been known as Bungii.